At Vision Era (vision-era.com), accessible from https://vision-era.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Vision Era and how we use it.

When you order optical products, prescription lenses, or fashion contact lenses from us, we collect the following information to process your orders accurately:

• Personal Details: Full name, shipping address, billing address, phone number, and email address.

• Optical & Prescription Details: Prescription parameters (power, base curve, diameter, cylinder, axis, etc.) provided by you or uploaded via prescription slips.

• Payment Information: Transaction details (we do not store your credit card or sensitive banking details directly on our servers).

• Technical Data: IP address, browser type, device information, and browsing patterns on our website.

We use the information we collect in the following ways:

• To process and fulfill your contact lens orders, including custom prescription manufacturing or sourcing.

• To verify your optical prescription where necessary to ensure eye health and safety.

• To communicate order updates, shipping notifications, and customer support responses.

• To improve website functionality, user experience, and product recommendations.

• To send promotional offers, newsletters, and updates (only if you have opted in).

We understand that eye health details are personal. Your optical prescriptions, vision records, and custom requirements are stored securely and accessed only by authorized personnel involved in order verification and fulfillment.

We respect your privacy and will never sell or rent your personal data to third parties. However, we share necessary data with trusted service providers strictly for operational purposes:

• Courier & Delivery Partners: Name, delivery address, and phone number to ship your lenses.

• Payment Gateways: Secure processing of online transactions.

• Analytics Tools: Anonymous browsing data (e.g., via Google Analytics) to improve site performance.

Vision Era uses ‘cookies’ to store information including visitors’ preferences and the pages on the website that the visitor accessed or visited. The information is used to optimize the user experience by customizing our web page content based on visitors’ browser type and/or other information.

We implement industry-standard security measures, including SSL encryption, to protect your personal and optical data against unauthorized access, alteration, or disclosure.

You have the right to:

• Request access to the personal data we hold about you.

• Request corrections to any inaccurate or incomplete personal information.

• Request the deletion of your account and personal details from our records.

• Opt-out of marketing communications at any time.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us:

• Email: info@vision-era.com

• Phone / WhatsApp: +92 334 1018567

• Website: vision-era.com